瓦轴进出口公司承揽订单增长129%
发布日期：2024-02-07
二季度，是承揽订单的关键时期。进出口公司营销人员克服疫情带来的各种不利因素，积极开拓国际市场，今年1—4月份承揽订单比去年同期增长了129%。
面对国际疫情影响，进出口公司营销人员可利用的客户资源少了，约好来瓦轴考察工厂的客户也来不了。澳大利亚、新加坡、马来西亚等地区多家客户均与瓦轴达成了合作意向，但因未能及时考察工厂，影响了订单承接，只能待疫情结束后再签约。“不仅客户来不了，我们同样也走不出去，计划的展会参加不了，计划拜访的潜在客户也无法拜访。但我们充分利用电子邮件与互联网，积极联系客户，不厌其烦地沟通交流，报完价格后就及时回访跟踪客户意向，在扩大老客户市场占有率的同时，不断寻找机遇开发新客户。”进出口公司总经理陈英生介绍说，1—4月份，印度、巴基斯坦和中东地区订单同比增长了266%，欧洲地区订单增长了258%，而且增长的主要份额都是依靠新市场的贡献，这些新市场正在成长中。
瓦轴集团传动轴承生产线
进出口公司将全球市场划分为欧洲、美洲、印巴、亚太四个区域，欧洲市场以中高端产品为主打，与国际知名品牌同台竞争；美洲市场、印巴市场、亚太市场关注重点行业，持续跟踪开发，扩大市场份额。“目前，我们正积极跟踪开发全球四大区域的目标市场和目标客户，5月份重点开发德国、韩国、澳大利亚、巴基斯坦等市场的客户，力争完成预定的订单承揽目标。”陈英生表示，尽管肆虐全球的疫情影响带来极大的不确定性，但进出口公司有信心完成今年的各项营销指标。
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